Performance Marketer Who Drives Revenue
I lead performance marketing with a revenue-first mindset, scaling growth through data-driven decisions, sharp execution, and continuous optimization across Meta, Google, and beyond.
Brands I Have Worked For- Internally
Viacation Tourism
At Viacation Tourism, I own end-to-end growth across performance marketing, media buying, CRM, social, and SEO. My role focuses on building scalable acquisition systems, improving efficiency, and driving sustainable revenue growth through data-led decision-making and execution.
SportsBuzz and SportsBuzz11
At SportsBuzz, I worked within the performance marketing function, collaborating with media networks to scale app downloads and deposit-driven goals. I supported the execution and optimization of ₹40Cr+ annual spend across performance and branding, with a strong focus on efficiency, scale, and measurable ROI.
HighRadius
At HighRadius, I worked as a Product Marketing Analyst, supporting B2B growth through demand generation, product positioning, and campaign execution. I partnered closely with sales and product teams to drive pipeline impact using data, research, and performance insights.
At Golden Gateways, I headed Performance Marketing for B2B lead generation, driving agent-focused acquisition programs to support revenue growth. I built and optimized demand funnels that delivered high-intent leads, strengthened partner pipelines, and improved conversion efficiency for the DMC business.
Golden Gateways
Brands I Have Worked on via Agency
Cheekee
For Cheekee, I grew monthly revenue to ₹38L+ using Meta UGC ads, maintaining a 7.8 ROAS. The approach emphasized continuous creative experimentation, audience refinement, and conversion optimization to drive repeatable, high-ROAS performance.
Scentials- 4 Brands
For Scentials, I led growth across four perfume brands, owning unit economics end-to-end. I planned marketing spend, improved conversion and return rates, and optimized margins—moving the business from losses to breakeven through disciplined execution.
ASG Eye Hospitals
For ASG Eye Hospitals, I managed high-intent Google Search campaigns for LASIK lead generation, overseeing ₹10L+ monthly spend. The focus was on keyword strategy, funnel optimization, and lead quality, consistently delivering a 10x ROAS.
For Wellesley Therapeutics, I researched therapeutic products and audience behavior to design a long-form acquisition funnel. The work emphasized empathy-led messaging, education, and trust-building while exploring regulated pharmaceutical advertising as a new performance domain.
One Turf News
For One Turf News, I led marketing during the platform’s launch, driving relevant, high-intent traffic to the website. The focus was on audience targeting, channel selection, and early traction to establish a strong digital footprint.