How Viacation Scaled from 0 to 2.5Cr/Month Revenue
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Key Challenges
Scaling revenue from a zero-revenue baseline with no existing marketing or sales infrastructure
Building demand generation, CRM systems, and sales enablement simultaneously
Managing high-volume paid traffic while maintaining lead quality and conversion efficiency
Balancing aggressive short-term growth with long-term SEO and operational stability using Social Media
Results Achieved
₹2.5 Cr/month
Scaled revenue from ₹0 to ₹2.5 Cr/month in 3 months on ~₹15L monthly ad spend, delivering strong ROAS
Full-Funnel Acquisition
Built a full-funnel acquisition engine across Meta, Google Search, SEO, and social automation
3,000 Organic users/day
Transformed SEO into a core growth lever, scaling organic traffic from ~20 to 2,500–3,000 users per day with sustained gains in domain authority
1200+ Automated Leads
Generated 1,200+ monthly leads via Instagram and Facebook automation using ManyChat
Detailed Case Study
When I joined Viacation, the business was at a true zero-to-one stage. There was no existing revenue, no marketing engine, and no structured system connecting marketing demand to sales conversions. The challenge was not simply to run ads, but to build a complete, scalable growth and revenue framework from the ground up.
I joined as Head of Performance and Paid Media, becoming the first and only marketing hire. My responsibility extended across performance marketing, CRM implementation, automation, social media, SEO, and team building. The immediate priority was to establish process discipline before scale.
The foundation was built by implementing Zoho CRM as the central system for lead management. Leads were distributed to agents based on destination expertise, ensuring faster response times and higher conversion efficiency. Calling tools were integrated to monitor follow-ups, agent productivity, and closures. To eliminate manual dependency, I set up automation across WhatsApp and email for lifecycle communication and re-engagement.
Paid media was scaled across Meta and Google, with an 80:20 budget split. Google was focused on high-intent search campaigns, while Meta was used to scale demand through website lead forms, instant forms, and chat initiation ads. Daily spends scaled to approximately ₹75,000 per day, aligned tightly with revenue targets and sales capacity.
In parallel, SEO was built as a long-term acquisition channel. After detailed competitor research, I designed a structured SEO roadmap focused on destination-level and package-level intent. Using AI and n8n automation, we published bulk dynamic pages, allowing us to scale organic coverage efficiently. This effort grew organic traffic from ~20 users per day to 2,500–3,000 daily users, alongside a significant improvement in domain authority.
Social media was approached as a demand-generation channel rather than a branding exercise. Through structured content and ManyChat automation, Instagram and Facebook became consistent lead sources, generating 1,200+ leads per month without incremental ad spends.
As growth accelerated, I built and managed a 16-member marketing team, spanning performance, CRM operations, SEO, content, and social media. Clear ownership, reporting structures, and KPIs ensured execution quality scaled with volume.
Within three months, Viacation scaled from ₹0 to ₹2.5 crore in monthly revenue on approximately ₹15 lakhs in ad spend. More importantly, the business achieved a repeatable, system-driven growth model—one that aligned marketing, sales, and operations to scale efficiently without sacrificing profitability or control.
